Makhana SA is the small business company based in Jeppestown the suburb next to Johannesburg.
The company has been established successfully and has been in business for the past 7 years since it was established. The business offer all General building services such as Tiling, Ceiling, Plumbing, Paving, Brick Laying, Plastering, Painting, Guard Rails installation etc.
With the business booming that is occurring in our area and the desire to improve our profit margins, the company is planning to create enough market share to succeed in this highly competitive market.
Mission
We currently and mostly only operates in the Gauteng province and it is therefore the task of us all as the members of the business to identify other segments in order to expand our business across the country,
Keys to success
The local segment market is booming at the moment in order to achieve a defendable position in this environment the company needs to focus on the following tasks:
>have at least 10 large scale contracts
>expand our customer base through expansion into other geographic areas to increase sufficient level of profitability.
Company Ownership
MakhanaSA is the PTY LTD registered with CIPC and is a black owned company with at least 8 skilled employees who do whatever it takes to make sure that the service we offering is appreciated by our clients and we make sure that citizens of the ward concerned become the first preference in terms of job opportunities.
Market Analysis Summary
We will be concentrating on the customers that will provide us with greatest margins in other words those clients that are prepared to make business with us.
Market segmentation
At the moment the potential list of clients includes all the business owners and land lords in the area and country wide.
Competition and buying patterns
According to our research there is a lot of competition out there, and this is a drive to us because when we render a service we do it to the best of our knowledge and ability In order to remain number preference to our client.
Marketing strategy
Makhana SA Business Enterprize PTY LTD currently market itself through a word of mouth, facebook, posters, door to door and Data base methods.
REFERENCES
| Main Contractor | Client | Reference |
| Murray and Dickon(2019) Painting | Johannesburg Housing Company(JHC) | Deon Joubert(0114631962)
0795138770 |
| Maletebogo Construction(Sewer Upgrade) | JHB Water | Mahlatsi 0829010679 |
| Motheo/WBHO
AAC Block Laying |
ABSA | Brian Thobejane(0117898440)
0747090367 |
| Nomad Group(Painting) 2019 | Ithemba Property | Meyson 0817916718 |
| Nomad Group 2021 | Maffadi Property | Meyson 0817916718 |
| Thalami Civils 2020-2021 | JHB Water | Phozisa |
| StuffenutiConstruction(Guard Rails Installation) | JRA | Odilon0115714300 |
| Nothani Engineering
Trenching,backfilling,cable laying and re-instatement |
City Power | Tshepo Qefane 0671008201 |
| Road Tech Constructionpaving,painting and renovation(2021) | JDA | JD Maritz 0126610301
0609749048 |
| Sediba Infrustucture(Tiling) | JDA | Steven
0837838128 |